News Updates's Blog – December 2010 Archive (3)

Nigerian Automobile Marketplace And The Nigeria Manufacturers

Volkswagen entered Nigeria in 1975 with an assembly operation,but of the six assembly plants in Nigeria, two are in receivership and the other four are marginal(Olowo,1991).Unde-utilization of capacity,and so low production quantities, high prices for their vehicles relative to imported cars,and low local content input are some of the problems.Certainly,succeesive governments have not adhered to their promises of protection, with… Continue

Added by News Updates on December 3, 2010 at 11:30am — No Comments

Nigerian Business Ethics:The Network

Nothing so annoys and worries foreigners as the demand for ‘exceptional’ or unusual payment,often called ‘dash’.The people’s deepest loyalty is to the home village and community from which most of them have recently moved and with which even the most urban maintain strong personal links.The wants of families-infinitely extended through aunts,uncles and cousins in a way incomprehensible to Europeans – are very real.The richest and best educated Nigerians feel this pull of the home community at… Continue

Added by News Updates on December 1, 2010 at 8:30am — No Comments

Nigerian Marketplace:Nigeria Marketing Network Tips.

Factors for Market success in Nigeria.

1. Do not rush out to get yourself an agent.Nigerian has hundreds of offering their services.Banks,as well as the department of trade,would be able to offer some qualitative evaluation of available agents,their financial standing and market performance.Think before you select.

2. Build relationships.

3. Practice marketing on offensive,no one is waiting for you.

4. Nigeria has more to it than lagos – so move… Continue

Added by News Updates on December 1, 2010 at 8:16am — No Comments

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